Engineering Ethics Essay Example | Topics and Well Written Essays - 750 words

Engineering Ethics - Essay Example The whistle-blowing is kept within the organization. External whistle-blowing happens when the employee reports any act of wrongdoing by the organization to higher authorities outside the organization. This could be newspapers or any law-enforcement authority. Just like whistle-blowing in a football match, this act is termed as disloyal. The act of whistle-blowing could be anonymous when it is done by an employee who does not want to be identified or acknowledged when the whistle-blower reveals him or herself. Whistle-blowing may lead to distrust, disharmony and conflict among employees. Whistle-blowing should be attempted when the following four conditions are fully met; the need, proximity, capability and as a last resort (Fleddermann 108). Case Study: Vandivier the Whistle-Blower B.F. Goodrich Corporation was in-charge of producing breaks and wheels for military craft and became a major contractor to the Air Force. The design for the product was to be tested and the need for its p erformance mandatory so that the corporation could be awarded the contract. Materials that could work perfectly from the design were not available, hence the design failed to meet the required specifications. Nevertheless, Kermit Vandivier, a technical writer for the corporation wrote a report on the new A7-D brakes that was integral for decision-making process by the Air Force. Vandivier knew that some of the test results had been rigged and raised an alarm but the management thwarted him. His concern was on the safety of the brakes and his legal responsibility. He further contacted his attorney and later the FBI who investigated the matter. Vandivier left the firm later and blew the whistle again to Daily News and the matter was handled by Senator William Proxmire. From the GAO report, the discrepancies were noted but no official action was taken (Fleddermann 115,116). Did Vandivier meet the criteria set out in the previous section for whistle blowing? In other words, was there a need for the whistle to be blown? YES. The conditions set for whistle blowing are; the need, proximity, capability, and last resort. The brakes offered safety for the Air Force staff when their airplanes take off or land or during emergencies. The harm that could be created was clear and important, hence there was need to blow the whistle (Fleddermann 109). Did he have proximity? He also had first hand information about the brakes since he was the one responsible for writing a credible report that would lead to acceptance or disqualification of the product. This made him qualify the second condition of proximity (Fleddermann 109). Was he capable? Although he internally blew the whistle, he was not in a capable position to stop the vice. The management thwarted his efforts and this risked his career and financial security. He left the job and got employment in other firms, yet the issue was not resolved (Fleddermann 109). Was it a last resort? The forth condition to consider before w histle-blowing is that it must be a last resort after focusing on other alternative options, and other available options within the organization do not bear fruit. Vandivier followed this condition. His first attempt was to report to the management about the malpractice. After the management thwarted his efforts, he reported the matter to the U.S Attorney who advised him to

Different Kinds Of Trial Under CRPC Law Essay

Different Kinds Of Trial Under CRPC Law Essay Most offences in Indian criminal law were created by Statute and have a statutory maximum penalty. For the purposes of trial, offences were divided into different categories, offences triable by indictment (warrant cases) or offences triable only summarily, or offences triable either way. The most serious offences (eg: murder, rape) are triable only on indictment, at the Sessions Court. A large mass of less serious offences are triable only summarily, in magistrates courts. The middle category of offences triable either way and comprises of most burglaries, thefts and frauds. The trial is the pivotal point of a Criminal case. Sec 190 of the CrPC talks of the conditions that need to be fulfilled before proceedings can be initiated by the Magistrate (it specifically empowers a Magistrate to take cognizance of a case). It is the exclusive power of the Magistrate under Sec 204 of the CrPC to refer or reject a case from entering the stage of trial. Trial is the judicial adjudication of a persons guilt or innocence. Under the CrPC, criminal trials have been categorized into four divisions having different procedures, called Session, warrant, summons and summary trials. Sec 225-237 deal with warrant cases by a court of Session. Sec 238-250 deal with warrant cases by magistrates. Sections 251-259 provides procedure for trial of summons cases by magistrates. Sections 260-265 make provisions relating to summary trials. Warrant Case: A warrant case relates to offences punishable with death, imprisonment for life or imprisonment for a term exceeding two years. The CrPC provides for two types of procedure for the trial of warrant cases triable by a magistrate, viz., those instituted upon a police report and those instituted upon complaint or on own information of magistrate. In respect of cases instituted on police report, it provides for the magistrate to discharge the accused upon consideration of the police report and documents sent with it. In respect of the cases instituted otherwise than on police report, the magistrate hears the prosecution and takes the evidence. If there is no case, the accused is discharged. If the accused is not discharged, the magistrate holds regular trial after framing the charge, etc. Sessions case: In respect of offences punishable with death, life imprisonment or imprisonment for a term exceeding seven years, the trial is conducted in a Sessions court after being committed or forwarded to the court by a magistrate. Summons case: A summons case consists of all cases relating to offences punishable with imprisonment not exceeding two years. In respect of summons cases, there is no need to frame a charge. The court gives substance of the accusation, which is called notice, to the accused when the person appears in pursuance to the summons. The court has the power to convert a summons case into a warrant case, if the magistrate thinks that it is in the interest of justice. Summary case: The high court may empower magistrates of first class to try certain offences in a summary way. Second class magistrates can summarily try an offence only if punishable only with a fine or imprisonment for a term not exceeding six months. In a summary trial, no sentence of imprisonment for a term exceeding three months can be passed in any conviction. The particulars of the summary trial are entered in the record of the court. In every case tried summarily in which the accused does not plead guilty, the magistrate records the substance of the evidence and a judgment containing a brief statement of the reasons for the finding.  [1]   Procedure of Magistrate on appearance of accused in warrant case: In warrant case if the Magistrate finds that the charge against the accused is groundless, he has power to discharge the accused by recording reasons. If the Magistrate has reason to believe that there is ground to proceed further, he then frame charges against accused which is read and explained and thereafter asks accused whether he pleads guilty of offence or not. If the accused pleads guilty, the Magistrate may convict the accused and proceed further to question the accused about quantum of sentence. Thereafter awards sentence. If the accused pleads to be tried, the magistrate proceeds to examine the witnesses of prosecution, hearing of prosecution and examination of accused under Section 313(1)(b) CrPC follows. The accused shall also be called upon to enter defence and produce his witnesses if any. Procedure of Court of Session: In case of offence exclusively triable by a court of Session, the Magistrate may take cognizance if such an offence and commit the case to the court of Session for trial. A court of Session cannot directly take cognizance of offence triable by it. On appearance by the accused before Sessions Court, the Judge hears the public prosecutor regarding the case. If the Judge considers that there is no sufficient ground to proceed with, he can discharge the accused, otherwise he proceeds to frame charge and examines the accused about the charge. If the accused pleads guilty the judge convicts the accused and the question quantum of sentence and award sentence by way of judgment. If the accused wishes to be tried the Judge shall fix dates for examination of prosecution witnesses and shall hear prosecution arguments and then call upon accused personally to explain any circumstances against him in evidence. If no case is made-out, the Judge shall record order of acquittal. If the Judge does not think it fit to acquit the accused, he shall thereupon ask the accused to enter on his defence. Accused can also file written statement explaining the circumstances of his involvement in the case. On hearing prosecution and accused, the Judge shall give a judgment. In case the accused is convicted, he shall be heard about quantum of sentence. Thereupon award of sentence follows. Examination of Court Witnesses:-The court has power to examine any person, at any stage, as court witness in the ends of Justice. Summons procedure:-In summons case, the accused is issued summons to appear or brought before the Magistrate. Then particulars of offence are stated and if the accused pleads guilty, he is convicted or otherwise trial follows. It shall not be necessary to frame charges in summons case. Summary and trial procedure:-Summary trial is a short-cut procedure of regular trial. Since risk is involved in short cut procedure, senior and experienced judicial officers are empowered to try certain petty cases. Though some offences under this summary trial procedure involved are warrant cases, but the involvement of punishment in summary trial being only three months imprisonment, summons case procedure is followed at the trial. In this summary trial, the Magistrate shall record substance if evidence and a judgment of brief statement of reasons for the finding follows if the accused does not plead guilty.  [2]   Guidelines: The purpose of these guidelines is to help magistrates decide whether or not to commit either way offences for trial in the Sessions Court. Their object us to provide guidance not direction. They are not meant to impinge upon a magistrates duty to consider each case individually and on its own particular facts. These guidelines apply to all defendants aged 18 and above. General Mode of Trial Considerations: When deciding whether a case is better triable as a Sessions case or a warrant case, a magistrate must keep in mind the following considerations: a) the nature of the case, b) whether the circumstances make the offence one of a serious character, c) whether the punishment which a magistrates court would have the power to inflict for it would be adequate, d) any other circumstances which appear to the court to make it suitable for the offence to be tried in one way rather than the other, e) any representations made by the prosecution or the defence. Some more observations: a) the court should never make its decision only on the grounds of convenience or expedition, b) the court should assume for the purposes of deciding the mode of trial that the prosecution version of the facts is correct, c) where cases involve complex questions of fact or difficult questions of law, including difficult issues of disclosure of sensitive material he court should consider committal for trial, e) in general, except where otherwise stated, either-way offences should be tried summarily. Problems and Suggested Reforms in Trial Procedure In cases of conviction, the sentence that may be passed is limited by (a) the procedure adopted for purposes of trial: and (b) the limits placed by S.29 Cr.P.C. on different classes of Magistrates. If the case is tried by the Chief Judicial Magistrate (or the Chief Metropolitan Magistrate), the upper limit of sentencing would be any sentence authorized by law, except a sentence of imprisonment for life or of imprisonment for a term exceeding seven years. A Magistrate of the First Class (or a Metropolitan Magistrate) may pass a sentence of imprisonment for a term not exceeding three years, or of fine not exceeding Rs.5000 or of both.  [3]   The procedure for recording evidence varies according to the form of trial. Section 274 Cr.P.C., prescribes that in summons cases and inquiries, the Magistrate shall, as the examination of each witness proceeds, make a memorandum of the substance of the evidence in the language of the Court. The proviso enables the Magistrate to cause such memorandum to be made in writing or from his dictation in open Court where the Magistrate is unable to make such memorandum himself and records reasons for his inability. S.376 (d)., provides that no appeal from a convicted person shall lie when a sentence of fine only is passed not exceeding Rs.200/- in a case tried summarily by the Magistrate empowered under section 260. S.260 and 355 are either unutilized or under-utilized. Only those Magistrates (Other than CJMs and MMs) who are duly empowered, either by name, or by virtue of office, or under the statute creating the offence can try the cases summarily. But most of the Magistrates are not empowered. This is one among the many reasons why summary procedures is not fully utilized. As the Judge of the same status can deal with the case summarily when he is posted as a metropolitan Judge without any empowerment there is no reason why such empowerment is needed for other magistrates to deal with the cases summarily under Section 262 of the Code The Law Commission has in its 154th report also recommended enhancement of the limit of Sentence prescribed in Section 262 of the Code to three years. It has also recommended some incidental amendments to Sections 2(x) and 2(w). The researcher feels that Section 2(x) defining warrant case be amended by substituting the word three for the word two. Consequently all cases which are not warrant cases, relating to offences punishable with imprisonment lower than three years shall become Summons cases which shall be tried by following the summary procedure prescribed in Chapter XXI of the Code. Large number of cases which do not involve serious offences can be disposed of expeditiously. As the Magistrate has power under S. 260(2) to try the case regularly if he feels that it is desirable to do so in the interest of justice no prejudice would be caused. However, the researcher is of the opinion that proper training should be given to all the Magistrates about trying the cases following the summary procedure. The training should include mock trails and writing of judgments in summary trials by the trainees.

The Role of the Gods in Homers The Iliad Essay -- Iliad essays

The Role of the Gods in Homer's The Iliad "We everlasting gods....Ah what chilling blows we suffer-thanks to our own conflicting wills-whenever we show these mortal men some kindness." This exert clearly states what kind of authority Homer has bestowed on his Gods. John Porter said," their constant interference in the lives of the mortals, which seems to cast them in the role of malicious puppeteers, while reducing Homer's heroes to mere pawns in a selfish and often rather petty divine game of one-upmanship." I found it to be quite disturbing imagining these characters fighting in such a mercilous war, giving every ounce of strength they had, and in an instance, all of their efforts could be derailed by a God or Goddess. You almost have to wonder if these 'heroes' really have any control whatsoever, or if they are there for the pure amusement of others. Porter also mentions the morality of the Gods'. He points out that the gods display many of the same values that we criticize the heroes of having. " They are as jealous of their honors (time) as are Agamemnon and Achilles i...

Critique of Quantitative Research Article Essay

Research Critique, Part 2: Critique of Quantitative Research Article The population who are diagnosed with obstructive sleep apnea (OSA) often experience daytime drowsiness and are at risk for ischemic heart disease, arrhythmias, hypertension, and other vascular related problems (Hsu et al., 2007). There are several treatment options for people with OSA, which are weight loss, continuous positive airway pressure (CPAP), dental appliances, and surgical procedure. This study evaluates patients who have undergone uvulopalatopharyngoplasty (UPPP) to determine improvement and changes in surgical parameters of their upper airway using quantitative videoendoscopic computer-assisted measurement (CAM) in hopes of showing improvement in the apnea-hypopnea index (AHI). Protection of Human Participants The authors describe this study as prospective in design. The study was conducted to evaluate the efficacy of UPPP, a surgical procedure for OSA, on patients who had surgery six months prior (Hsu et al., 2007). It is presumed every patient gave consent for the surgical procedure. An assumption may be made that subjects were voluntary for the post surgical study because there was no mention of further consents. It is not stated that this study had approval from an institutional review board from the agency. The 19 male patients participated in overnight pre and postoperative non-invasive polysomnnographic studies (PSG). These tests include the Epworth sleepiness scale recording, CAM of upper airway, and bio-data recording. PSG entails electroencephalogram (EEG), submental electromyogram (EMG), anterior tibialis EMG, electrocardiogram (ECG), thoraco-abdominal motion, oronasal airflow (expired CO2), arterial oxygen saturation with pulse oximetry, and electrooculography (EOG). Images were recorded for comparison evaluation postoperatively. The mean age of the subjects was 40.6 years with a mean body mass index (BMI) of 29.4, all who had UPPP after failing the CPAP trial and other medical methods. Data Collection and Analysis The major variables were labeled in association with the endoscopic photographs from the computer-assisted measurement (CAM) airway analysis at the retropalatal level with calibrator in regards to showing airway dimensions in both pre and postoperative images (Hsu et al., 2007). There was no sign of manipulation of these variables other than from the postoperative images. The research team compiled the data to show the regression data of UPPP surgery were considerably correlated with postoperative improvement. This method of data collection was used to analyze the correlation between modifications in surgical parameters and the postoperative status of OSA patients. The six-month postoperative, patients again underwent PSG, Epworth sleepiness scale recording, CAM of upper airway, and bio-data analysis. A total of eight videoendoscopic images were taken of all 19 subjects. Patients were analyzed during quiet respiration and Mueller’s maneuver in both supine and erect positions at the retropalatal and retrolingual levels. The Mueller’s maneuver is a non-invasive procedure using fiber optic endoscopic evaluation that measures both size, shape, and collapsibility of the upper airway (Friedman, 2009). Images were captured using a videocapture card, which was installed into the computer along with digital imaging software. Transverse and longitudinal dimensions, as well as surface areas were measured using digital software to calculate the collapsibility of obstructive sites of the upper airway. Comparison was made between pre and postoperative images, which show significant improvement of the retropalatal area by 70% (Hsu et al., 2007). Data Management and Analysis The author indicates that the researcher who performed the upper airway measurements was not privy to patient information whether they were of preoperative or postoperative status (Hsu et al., 2007). Following UPPP, the importance (p

Avatar- Movie Film Review

Film Review By: Rutba Rahman Avatar is a 2009 science fiction film directed by James Cameron. The movie stars are Sam Worthington, Zoe Saldana and Sigourney Weaver. James Cameron’s movies have grossed approximately US $2 billion in North America. James Cameron’s previous films that he is known for are The Terminator (1984), True Lies (1994) and Titanic (1996). The purpose of Avatar is incarnation, in the movie it means that the future human technology is capable of injecting a human’s intelligence into a biological body. Avatar has shown incarnation beautifully and it has explained the Na’vi (extraterrestrial humans) correctly by showing their different lifestyle and behavior from humans. Avatar’s plot is that a disabled ex-marine named Jake Sully finds life on the planet Pandora, only to find him battling mankind with the planet’s Na’vi race. Jake is sent to learn their ways so that he can help relocate them and the humans can take over. Neytiri is the daughter of the Na’vi leaders Mo’at and Eytukan. She is brave, loyal and strong willed. When she meets Jake she begins to fall in love with him because of his bravery. Grace Augustine is a scientist who studies the plants and creatures of Pandora. She is the head of the avatar program, and she is peaceful with the Na’vi clan because she set up a school to teach them English. The characters in Avatar are believable characters, such as Jake Sully, Neytiri and Grace Augustine. Jake Sully is a believable character because he is charismatic, and acts as a strong leader, he is courageous because he takes a stand for what he has believes is wrong, and he is brave because he is willing to fight against the military. Neytri is a believable character because she is devoted to her people and is willing to put herself in a dangerous situation for the sake of her clan. Grace Augustine is also a believable character because she is very fond of and close to her Na'vi students. The actors’ interpretation of the characters is remarkable. Zoe Saldana plays the heroine Neytiri. Zoe Saldana gave an emotional and strong performance throughout the movie. Sam Worthington plays the hero Jake Sully in the movie. Sam has shown outstanding interpretation for Jake because he has an intuitive quality that makes the audience believe that people would follow him. He was handpicked by James Cameron because he had sensitivity, vulnerability and strength. The Cinematographer for Avatar is Mauro Fiore. The film’s central challenge is depicting an imaginary and digitally crafted world with a persistent sense of realism. At first the Na’vi species were drawn with fins and gills. Then they were redesigned to look more like humans so the audience could relate to them better. James Cameron developed a specially designed camera that allowed the facial expressions of the actors to be captured and digitally recorded for the animators to use later. The entire background of Pandora’s floating mountains, including the light source is represented on set only by a green screen. Every scene involved some sort of interactive light. James Horner created a soundtrack that reflected the Na'vi way of sound and he created a small chorus singing in the alien language Na'vi. The main theme of the movie is Human Vs Nature. The destruction of the natural world will lead ultimately to the destruction of mankind. The film’s strong points are the Special Effects because they are incredible and used well. They are weaved into the story beautifully, and they come off effortlessly. The acting was done extremely well. Much of the actors’ emotions could be seen through their Avatar characters. The details were thought out and used as a part of the environment. James Cameron has truly created his own world. The audience truly feels as if they have been transported into a new world while watching the film. The low points of the movie were the negative action, because of the inhumanity being shown, such as destruction and violence. The story is efficiently developed but the film is easily overshadowed by special effects. I would recommend this movie to others because the entire story is fantastic. The significant message of this movie is that all living things are connected and those who seek to exploit nature rather than respect it, will only destroy themselves. I would rate this film 10/10 because I think it’s a great achievement and it has produced a great effort to make.

Breast Milk And Formula On Obesity Essays

Breast Milk And Formula On Obesity Essays Breast Milk And Formula On Obesity Paper Breast Milk And Formula On Obesity Paper Essay Topic: East Of Eden Childhood obesity is a health issue that is of significant concern throughout the United States and the rest of the world. Homer and Simpson (2007) cite childhood obesity as probably the most urgent aspect of healthcare that needs to be addressed in the U.S. population in both the short and long run and believe that failure to address the issue urgently will further threaten the health and wellbeing of citizens. Considerable attention has been paid to this health issue on the part of policy makers at both the state and federal levels. However despite all this attention there appears to be very little in the form of effective strategies that are being put in place to tackle the issue with any sort of urgency. This failure of effective policy measures may be as a result of an absence of enough empirical evidence pointing definitively to the precise causes of childhood obesity. Once such is lacking it is very difficult to develop policies that will effectively target the issue and reflect any improvement in either the long or short run. Lawson (2007) indicates that dietary practices have an influence on infant growth and development even while the child is still in the womb. The role of early nutrition in putting infants at increased risked of developing obesity has been one of the most closely examined areas. This debate usually concerns the issues of breast feeding and formula use in the early years of a child’s development. Researchers have explored, with varying degrees of success the merits of breastfeeding infants as compared to using commercially manufactured formula particularly in the earliest years of a child’s development. Researchers are not agreed on whether the use of infant formula instead of breast feeding puts children at risk for obesity or whether breast feeding is a significant to protect against the development of obesity. Patterns of breastfeeding and formula use The patterns of breastfeeding worldwide give a little clarity as to the basis of the breast-fed versus formula-fed debate. While it is recommended that mothers only provide breast milk for their infants up to six months old (Minda, Molnr, Burus Decsi, 2002; WHO, 2003) it appears that a significant amount of early mothers are unwilling to breastfeed their newborn, according to statistics discussed by Lawson (2007). Only 76% of babies are breastfed at birth. This number drops to 46% by the time the babies reach six weeks and to 21% at six months. These figures do not reflect that breast feeding is done in tandem with other dietary regimens. Shockingly only 10% of mothers feed their babies on exclusively breast milk in the first 24 weeks of life. By this age the majority of mothers have already begun introducing weaning foods or infant formula. While it is true that some mothers are unable to produce enough milk to satisfy nutritional needs as the child matures, far too many are eliminating breast milk completely from the diet of their infants or introducing breast milk substitutes too early. Evidently many mothers are using formulas as the primary or exclusive food source for their infants (Lawson, 2007). Health professionals are finding it increasingly difficult to encourage new mothers to breast feed their babies. Efforts via the media and breast feeding programs do not appear to be very effective in improving the rate of breast feeding in countries throughout the world. The United Kingdom is believed to be one of the worst affected with regards to breast feeding. The World Health Organization (2003) reveals that 31% of UK mothers as compared to 2% in Sweden make no attempt at breastfeeding their newborn. Various factors seem to be associated with unwillingness to breastfeed. Age is one of the most pertinent factors with statistics revealing that 40% of mothers aged below 24 make no attempt at breastfeeding (Hyman Stanner, 2004). Non-breastfeeding mothers often cite reasons such as tenderness of nipples and the baby refusing the breast as reasons for not breastfeeding. Additionally some mothers argue that they are producing insufficient milk to adequately meet the needs of the baby thus by anywhere between one week and four months an alternative food source has to be supplied. Some mothers have to return to work and thus unable to continue breastfeeding. Socioeconomic class is also significant in determining willingness to breastfeed. Mothers in the lower socioeconomic classes have been shown to be less apt to breast feed. Ethnicity also plays a role as ethnic minorities are more likely to breastfeed than whites (Hyman Stanner, 2004). Comparison of infant formula and breast milk Scientists have pointed out that the nutritional and energy composition of breast milk varies considerably from that of infant formula. Scientists have indicated that the human breast milk is the most appropriate diet for babies as it contains, in adequate quantities, the nutrients required by the baby (Hosoi et al., 2005; Lawson, 2007). Though infant formulas are safe substitutes to breast milk they are still not optimal for infants. Lawson (2007) points out that unmodified milk from other mammals is not suitable for infants during the first year of life. Breast milk is a very complex biological fluid and Lawson (2007) points out that it contains well over 300 components. It has long been established that, with all the technological efficiencies available to man, it is very difficult and practically impossible to replicate in baby formula all the contents of human breast milk. One very important difference between human breast milk and infant formulas is in their fatty acid content. Minda et al. (2002) indicates that breast milk contains all the essential fatty acids, linoleic, a-linolenic, long-chain polyunsaturated fatty acids, arachidonic and docosahexaenoic acids. The importance of fat in the diet of developing infants cannot be overstated. Infants up to age one obtain as much as 50% of their energy requirements from the fat present in milk. Fats serve a variety of functions in the new born system in addition to providing energy. The infant body is unable to produce fatty acids and other lipids in sufficient amounts to meet their developmental needs. Fats therefore help to supply these acids and lipids as well as vitamins A, D, E and K. Human breast milk contains these essential fatty acids but these are only present in limited amounts in formulas. Long chain fatty acids especially are also essential for effective development brain membranes and the nervous system so that infant formulas which do not adequately duplicate the amount of long chain fatty acids present in human breast milk may develop deficiencies in their nervous tissue (Lawson, 2007). The energy requirements obtained from fats should decrease between ages three and five. Human breast milk is dynamic in that it changes its composition as the child develops, varying the proportion of nutrients it contains so that with continued lactation the fat content of breast milk decreases. Infant formulas do not have this characteristic and thus infants fed on formula may tend to be fed too much of a particular nutrient at critical points during their development (Lawson, 2007). Formula-fed infants have been shown to have higher energy content than those fed on breast milk which may explain the tendency to gain more weight. The hormonal contents of breast milk and infant formula also vary. Human breast milk has a variety of hormones which impact positively the growth, development and metabolism of the newborn. Infant formulas, however, are unable to reproduce these biological hormones (Lawson, 2007).

Carry out a research exercise to find the legislative Essays

Carry out a research exercise to find the legislative Essays Carry out a research exercise to find the legislative Essay Carry out a research exercise to find the legislative Essay 102236 Carry out a research exercising to happen the legislative programme which the UK authorities set out in the Queen s Speech on May 17th 2005 and compose a study placing an country of jurisprudence of relevancy to concerns which may be capable to change if the proposed programme goes through and briefly explain the procedure by which the proposed alteration would be enacted. â€Å"Company jurisprudence will be reformed to promote greater degrees of investing and enterprise.†[ 1 ] One of the cardinal countries that is proposed in mention to company jurisprudence is altering the function of the stockholder in companies. A cardinal portion that this measure will cover with is the director’s responsibilities where the whitepaper proposes that director’s responsibilities which are now at the common jurisprudence degree be put into a stutory frame work: â€Å"The statutory statement of responsibilities will replace bing common jurisprudence and just regulations. The responsibilities owed to the company, and – as now – merely the company will implement them. ( In certain fortunes, the stockholders may be able to convey a derivative action, albeit basically for the company’s benefit ) † .[ 2 ] The logical thinking for this statutory model is to cover with protecting stockholders from managers indirectly in regard to current instance jurisprudence. In order to analyze this the current state of affairs in regard to the fiducial responsibilities of managers will be discussed and how in any manner the current jurisprudence wll be changed, or if this statutory alteration will merely re-inforce modern motions and protection of single portion holders. Director’s Duties, Company Law A ; Shareholders – The Current Law: The general responsibility that the manager holds is to the company, which has been established through the jurisprudence of equity, which will be farther discussed in the following subdivision. [ 3 ] In relation to contracts that personally benefit the manager under contract jurisprudence the company can do it evitable as it is in breach of the basic responsibility that the manager holds, which is implied in the presentCompany Acts. However there is the proviso that if the manager declares to the board his personal involvement, at the soonest possible clip, so if the board approves the contract so this contract is valid [ 4 ] . This is non the extent to which parliament has legislated director’s personal involvements in contracts as can be seen in theCalcium 1985. Section 317 of theCalcium 1985has been briefly touched upon in his declaration of personal involvement in the contract, yet the statute law goes farther to specify how and what the manager must declare. This include s the nature of the involvement ; whereby a general notice of involvement in a company or with a specific individual is sufficient notice [ 5 ] ; nevertheless merely the understanding from the board in full cognition of an involvement will salvage a contract from being avoided, otherwise contract jurisprudence will let the contract to be avoided. If the involvement is fiscal, instead than merely a connexion with a individual, so the manager must do a declaration to the histories ; therefore purely modulating non merely direct contracts but besides indirect or insouciant minutess [ 6 ] . There are certain exclusions which include ; minutess within the company group ; or a service contract between a manager and its company [ 7 ] ; every bit good as fiscal minutess which are below the bounds set out [ 8 ] . Therefore the current jurisprudence has set out some basic commissariats in protecting the company, which impliedly protects the stockholder because the stockholder is whom the mana ger is keeping its trust for. Yet after an extended three twelvemonth reappraisal it has been revealed that the single shareholder’s involvements may non be sufficiently protected by protecting the company’s involvement and declaring any involvement in a contract to the board. Therefore the present jurisprudence does non make a fiducial responsibility between single stockholders and a manager, instead this is implied because the manager owes a fiducial responsibility to the company as a whole, which is purely adhered to inRegal ( Hastings ) Ltd V Gulliver[ 9 ] . This creates a restriction in the extent that the jurisprudence of equity can protect the single shareholder’s involvement, because it means that the company must convey a claim and normally the stockholder can non convey a claim because no responsibility is held to the single stockholder [ 10 ] . This can do jobs in the instance that all the managers enjoy a personal involvement in the dealing and hence taking to a state of affairs where there is no 1 in the company prepared to take action against the managers. This has led the jurisprudence to do exclusions, but these exclusions are non for the involvement of the stockholders but for creditors [ 11 ] and employees [ 12 ] . Hence making a s tate of affairs where there are single fiducial responsibilities held but as of yet non held to single stockholders. Therefore every bit long as the manager believes he is moving in the best involvement as the company, non single stockholders and so he can utilize and dispose of company belongings as he wishes. [ 13 ] In add-on in personally interested minutess, every bit long as the company is notified and the board agrees, that are in the best involvements of the company and for proper intents, i.e. non deceitful, negligent or foolhardy, are seen as absolutely valid [ 14 ] . If the manager is to do net income from valid personal traffics this so must be to the full disclosed, otherwise he would be in breach of his fiducial responsibility to the company [ 15 ] ; even if the company could non hold made net income without this covering [ 16 ] . In short the current jurisprudence of equity does besides supply some indirect commissariats in protecting the stockholder ; nevertheless the re is no direct fiducial responsibility between the manager and single stockholder ; whereas there is a direct responsibility to an employee or a creditor. This seems to bespeak quite a big nothingness in the both the jurisprudence of equity and statute law as the company would non be without single stockholders ; hence every bit long as it can be shown that an action was in the company’s general good involvement so the effects on the retentions of an single stockholder seems to be irrelevant. However in the recent instance ofCrown Dilmun and Dilmun Investments v Nicholas Sutton and Fulham River Undertakings[ 17 ] the tribunal held that the manager, whom held a direct personal involvement in the contested trade, required the extra written permission of the trade from single stockholders in the concern trade as there were serious effects and struggles in the instance and ignorance is no alibi: The fact that Mr Sutton believes all of this is possible is a good presentation of his minimum apprehension of his responsibilities and duties and possibilities of struggle which he neer understood at all.[ 18 ] The Proposed Changes: TheDilmunabove instance indicates that the current legal alterations are get downing to understand the importance of fair-spirited actions to single stockholders. The statutory alterations that the Queen’s address has proposed is to protect this move to indirectly protecting the stockholder, i.e. the result of theDilmunis being put into statutory signifier and by this there is farther battle of the stockholder. This will do persons more prone to puting in companies as stockholders and hike economic growing in the UK – the purpose of the Company Bill. Therefore there is a little alteration in the current legal state of affairs, instead the protection of an of import alteration that recentDilmun Case[ 19 ] indicates, i.e. there is a motion to protect single stockholders. This seems to be the way that new statute law and proposed reforms seem to be bespeaking besides. The chief point is that without single stockholders at that place would non be a company, therefore their involvements should be every bit protected as single employees and creditors. Hopefully theDilmun Caseand the proposed reforms will bespeak a motion towards protecting single stockholders involvements, every bit good as making a direct fiducial responsibility between managers and stockholders. Bibliography: N. Bridge, 2004,Directors Behaving Badly,NLJ 154 ( 7129) Charlesworth and Morse, 1999,Company Law, Sweet A ; Maxwell Department of Trade and Industry can be found at:www.dti.gov.uk DTI,Company Law Reform White Paper March 2005can be found at:www.dti.gov.uk/cld/WhitePaper.htm The Insolvency Service can be found at:www.insolvency.gov.uk Keenan and Bisacre, 1999,Company Law ( with Scottish addendum ), Prentice Hall Pillans and Bourne, 1999,Scots Company Law, Cavendish Queen’s Speech, 17ThursdayMay 2005, can be found at:hypertext transfer protocol: //www.number-10.gov.uk/output/Page7488.asp Sealy, 2001,Cases and Materials in Company Law, LexisNexis UK 1

The Battle of Bataan - World War II

The Battle of Bataan - World War II Battle of Bataan - Conflict Dates: The Battle of Bataan was fought January 7 to April 9, 1942, during World War II (1939-1945). Forces Commanders Allies General Douglas MacArthurLieutenant General Jonathan WainwrightMajor General Edward King79,500 men Japanese Lieutenant General Masaharu Homma75,000 men Battle of Bataan - Background: Following the attack on Pearl Harbor on December 7, 1941, Japanese aircraft began conducting an aerial assault on American forces in the Philippines. In addition, troops moved against Allied positions on Hong Kong and Wake Island. In the Philippines, General Douglas MacArthur, commanding United States Army Forces in the Far East (USAFFE), began making preparations to defend the archipelago from the inevitable Japanese invasion. This included calling up numerous Filipino reserve divisions. Though MacArthur initially sought to defend the entire island of Luzon, prewar War Plan Orange 3 (WPO-3) called for USAFFE to withdraw to the highly defensible ground of the Bataan Peninsula, west of Manila, where it would hold out until relieved by the US Navy. Due to the losses sustained at Pearl Harbor, this was unlikely to occur. Battle of Bataan - The Japanese Land: On December 12, Japanese forces began landing at Legaspi in southern Luzon. This was followed by a larger effort in the north at Lingayen Gulf on December 22. Coming ashore, elements of Lieutenant General Masaharu Hommas 14th Army began driving south against Major General Jonathan Wainwrights Northern Luzon Force. Two days after the landings at Lingayen commenced, MacArthur invoked WPO-3 and began shifting supplies to Bataan while Major General George M. Parker prepared the peninsulas defenses. Steadily pushed back, Wainwright retreated through a succession of defensive lines over the next week. To the south, Major General Albert Jones Southern Luzon Force fared little better. Concerned about Wainwrights ability to keep the road to Bataan open, MacArthur directed Jones to move around Manila, which had been declared an open city, on December 30. Crossing the Pampanga River on January 1, the SLF moved towards Bataan while Wainwright desperately held a line between Borac and Guagua. On January 4, Wainwright began retreating towards Bataan and three days later USAFFE forces were within the peninsulas defenses. Battle of Bataan - The Allies Prepare: Stretching from north to south, the Bataan Peninsula is mountainous down its spine with Mount Natib in the north and the Mariveles Mountains in the south. Covered in jungle terrain, the peninsulas lowlands stretch to cliffs overlooking the South China Sea in west and beaches in the east along Manila Bay. Due to the topography, the peninsulas only natural harbor is Mariveles at its southern tip. As USAFFE forces assumed their defensive position, roads on the peninsula were limited a perimeter route that ran along the east coast from Abucay to Mariveles and then north up the west coast to Mauban and an east-west route between Pilar and Bagac. Defense of Bataan was divided between two new formations, Wainwrights I Corps in the west and Parkers II Corps in the east. These held a line stretching from Mauban east to Abucay. Due to the open nature of the ground around Abucay, fortifications were stronger in Parkers sector. Both corps commanders anchored their lines on Mount Natib, though th e mountains rugged terrain prevented them from being in direct contact forcing the gap to be covered by patrols. Battle of Bataan - The Japanese Attack: Though the USAFFE was supported by a large amount of artillery, its position was weakened due to a tenuous supply situation. The speed of the Japanese advance had prevented the large scale stockpiling of supplies and the number of troops and civilians on the peninsula exceeded prewar estimates. As Homma prepared to attack, MacArthur repeatedly lobbied leaders in Washington, DC for reinforcements and aid. On January 9, Lieutenant General Akira Nara opened the assault on Bataan when his troops advanced on Parkers lines. Turning back the enemy, II Corps endured heavy attacks for the next five days. By the 15th, Parker, who had committed his reserves, requested assistance from MacArthur. Anticipating this, MacArthur had already put the 31st Division (Philippine Army) and Philippine Division in motion towards II Corps sector. The following day, Parker attempted to counterattack with the 51st Division (PA). Though initially successful, the division later broke allowing the Japanese to threaten II Corps line. On January 17, Parker desperately attempted to restore his position. Mounting a series of attacks over the next five days, he managed to retake much of the lost ground. This success proved brief as intense Japanese air attacks and artillery forced II Corps back. By the 22nd, Parkers left was under threat as enemy forces moved through the rough terrain of Mount Natib. That night, he received orders to retreat south. To the west, Wainwrights corps fared somewhat better against troops led by Major General Naoki Kimura. Holding off the Japanese at first, the situation changed on January 19 when Japanese forces infiltrated behind his lines cutting off supplies to the 1st Regular Division (PA). When efforts to dislodge this force failed, the division was withdrawn and lost most of its artillery in the proces s. Battle of Bataan - Bagac-Orion Line: With the collapse of the Abucay-Mauban Line, USAFFE established a new position running from Bagac to Orion on January 26. A shorter line, it was dwarfed by the heights of Mount Samat which provided the Allies with an observation post overseeing the entire front. Though in a strong position, MacArthurs forces suffered from a lack of capable officers and reserve forces were minimal. As fighting had raged to the north, Kimura dispatched amphibious forces to land on the southwest coast of the peninsula. Coming ashore at Quinauan and Longoskayan Points on the night of January 23, the Japanese were contained but not defeated. Seeking to exploit this, Lieutenant General Susumu Morioka, who had superseded Kimura, dispatched reinforcements to Quinauan on the night of the 26th. Becoming lost, they instead established a foothold on Canas Point. Obtaining additional troops on January 27, Wainwright eliminated the Longoskayan and Quinauan threats. Tenaciously defending Canas Point, the Japanese w ere not expelled until February 13. As the Battle of the Points raged, Morioka and Nara continued assaults on the main USAFFE line. While attacks on Parkers corps were turned back in heavy fighting between January 27 and 31, Japanese forces succeeded in breaching Wainwrights line via the Toul River. Quickly closing this gap, he isolated the attackers into three pockets which were reduced by February 15. As Wainwright was dealing with this threat, a reluctant Homma accepted that he lacked the forces to break MacArthurs defenses. As a result, he ordered his men to fall back to a defensive line on February 8 to await reinforcements. Though a victory that boosted morale, USAFFE continued to suffer from a critical shortage of key supplies. With the situation temporarily stabilized efforts continued to relieve the forces on Bataan and the fortress island of Corregidor to the south. These were largely unsuccessful as only three ships were able to run the Japanese blockade while submarines and aircraft lacked the carrying capa city to bring the needed quantities. Battle of Bataan - Reorganization: In February, the leadership in Washington began to believe that USAFFE was doomed. Unwilling to lose a commander of MacArthurs skill and prominence, President Franklin D. Roosevelt ordered him to evacuate to Australia. Reluctantly leaving on March 12, MacArthur traveled to Mindanao by PT boat before flying to Australia on a B-17 Flying Fortress. With his departure, USAFFE was reorganized into the United States Forces in the Philippines (USFIP) with Wainwright in overall command. Leadership on Bataan passed to Major General Edward P. King. Though March saw efforts to better train USFIP forces, disease and malnutrition badly depleted the ranks. By April 1, Wainwrights men were living on quarter rations. Battle of Bataan - Fall: To the north, Homma took February and March to refit and reinforce his army. As it regained strength, it began to intensify artillery bombardments of the USFIP lines. On April 3, Japanese artillery unleashed the most intense shelling of the campaign. Later in the day, Homma ordered a massive assault on the 41st Division (PA)s position. Part of II Corps, the 41st was effectively broken by the artillery bombardment and offered little resistance to the Japanese advance. Overestimating Kings strength, Homma moved forward cautiously. Over the next two days, Parker fought desperately to save his crumbling left as King attempted to counterattack north. As II Corps was overwhelmed, I Corps began falling back on the night of April 8. Later that day, seeing that further resistance would be hopeless, King reached out to the Japanese for terms. Meeting with Major General Kameichiro Nagano the next day, he surrendered the forces on Bataan. Battle of Bataan - Aftermath: Though pleased that Bataan had finally fallen, Homma was angry that the surrender did not include the USFIP forces on Corregidor and elsewhere in the Philippines. Massing his troops, he landed on Corregidor on May 5 and captured the island in two days of fighting. With the fall of Corregidor, Wainwright surrendered all remaining forces in the Philippines. In the fighting on Bataan, American and Filipino forces sustained around 10,000 killed and 20,000 wounded while the Japanese sustained approximately 7,000 killed and 12,000 wounded. In addition to the casualties, USFIP lost 12,000 American and 63,000 Filipino soldiers as prisoners. Though suffering from combat wounds, disease, and malnutrition, these prisoners were marched north to prisoner of war camps in what became known as the Bataan Death March. Lacking food and water, prisoners were beaten or bayoneted if they fell behind or were unable to walk. Thousands of USFIP prisoners died before reaching the camps. Following the war, Ho mma was convicted of war crimes relating to the march and was executed on April 3, 1946. Selected Sources: Corregidor Historical Society: BataanHistoryNet: Battle of Bataan - Brigadier General Clyde A. Selleck Commands the Layac LineUS Army: Bataan Death March

The Closing Stock Market Price of Caffe Nero Research Paper

The Closing Stock Market Price of Caffe Nero - Research Paper Example When the stocks of companies are offered in the stock exchanges, like in this case of Caffe Nero, people will be encouraged to invest or sell stocks there. The potential investors of Caffe Nero will refer to the financial statements in deciding to invest in Caffe Nero. The financial statement is a big factor that will entice prospective investors to invest in Caffe Nero because of its 2005 net income of 1,719,000 pounds and 2004 net income is 1,684,000. Bankruptcy news can bring down the company’s stock price. News of a merger or acquisition by one big company of another big or small company will generate another round of huge investments in the new company. The prospective investors can artificially cause the stock market price of Caffe Nero to go up. The stock market price for a single stock of Caffe Nero has increased because many investors want to put their money in the income generating Caffe Nero. The closing price of Caffe Nero stock is very high due to its aggressive m arketing strategy. According to Allegra Strategies, the United Kingdom coffee industry will rise by more than 10% annually for the next few years. Stock market listing of the stocks of Caffe Nero and other companies will generate funds for their business. The stock market price is based on the basic economic principle of supply and demand principle. But if there are more people offering to dispose of their stock market shares in a company, like the Caffe Nero located in picturesque England than there are buyers, then the tendency is for the stock market price to go down. In the case of Caffe Nero, the market price just remained the same for the past years.

Short answer Essay Example | Topics and Well Written Essays - 500 words - 1

Short answer - Essay Example However, the state in availing welfare to the public acts within certain outlined guidelines meant to evaluate certain involved loses or costs, hence implement measures whose purpose is to limit excesses of some individual groups. Implementation of SOPA seeks to ensure public interest via shunning either intrusion or pirating of people’s intellectual property and counterfeit goods (â€Å"Economics Week†). Mainly, the provision of this enforcement involves requesting court to prevent advertising bodies and online payment facilities from conducting transactions with infringing websites or search engines (â€Å"Economics Week†). Hence, expand the already existing laws with the intention of safeguarding the public’s interest by barring streaming of unauthorized copyrighted content and imposing harsh sentences to the culprits not more than five years. as a result of this first â€Å" mass† medium of communication linguistic unity would be one of the broadcasting’s main effects establishing physical and cultural unification not only English, but proper, uninflected English would become the national standard/norm. defined as â€Å" pussy- willow† English Somehow, this will yield to the eroding of some cultural practices but with time. Since, the upcoming generation due to this implementation will tend to move away from their cultural norms and adopt the incoming practices or ways of life. This is to ensure they interact with others while contributing to varied issues being broadcasted, for instance, those pertaining to politics. They usually erode diverse and numerous archaic practices commonly held by people as taboo, hence prompting all genders assuming roles that were earlier prohibited. For instance, in acting whereby each gender and people from varied races can mimic whom they want in plays for the purpose of relaying the intended information. This has extended to the present but

The supply chain of Walmart Essay Example | Topics and Well Written Essays - 750 words

The supply chain of Walmart - Essay Example This expose elucidates on the effects of inventory management on the strategic goals of the supply chain. Lee and Billington (1997) noted that the â€Å"supply chain must ultimately be measured by its responsiveness to customers† (p. 67). In order to achieve this strategy in the supply chain, a companys inventory management must be efficient in delivering products to customers on a timely manner. While recognizing the importance of efficient inventory management, it is important to point out that a customer’s order may involve multiple lines of shipment or even one shipment of goods. In effect, proper management of a company’s inventory along the supply chain will help determine the speed of a companys responsiveness to its customer’s orders. On the other hand, the failure to institute proper inventory management systems in the supply chain will result to failures on the supply chain strategy of responsiveness to customers requirements. A company designs its supply chain strategy so that it can maintain a competitive edge over its competitions in the ever-increasing competitive business world. Lee and Billington (1997) noted the need by customers to know when their deliveries will arrive after they placed their orders (p. 67). In effect, the failure by companies to keep their customers posted on a regular basis regarding their deliveries, especially during delays, causes discontent, loss of goodwill, and confusion from the customers. Effectively, a company may lose its competitiveness due to its failure to manage inventory effectively along the supply chain especially in times of delay in delivery. Another key strategy by companies in their supply chains is the importance of maintaining low logistics costs, which will not have an effect on the supply chain’s responsiveness. As a result, inventory management will play a crucial role in achieving this goal by

Initial business idea Term Paper Example | Topics and Well Written Essays - 2250 words

Initial business idea - Term Paper Example These people are those who appreciate a good healthy snack, and would have the purchasing power to patronize my products. A specialty tea shop needs as much above the line advertisements as below the line efforts. I will select proper media exposure in local newspapers and radio stations, and would go heavy on leaflets and billboards, and in store promotions. Target Market will be identified by first enumerating the qualities of each product to be offered. What are the products and variations to be served? What are the key benefits of these products? Do we put premium on its commercial appeal by engaging competitors in a price war and creating advertising plans that challenge the benefits of other similar products? Or do we want to maintain a certain brand image, and preserve the quality of the products notwithstanding other factors such as pricing? Having done all these, I came to the conclusion that I would like my business to appeal to a certain niche market, but not alienating the popular crowd. I would be serving health products – specialty tea, coffee and confectionaries. I would like my target market to find appeal in the thought that they would be enjoying cost efficient but highly healthy snacks in my tea shop. My target market covers a wide age range. These may be college students who would want to spend quiet time catching up on notes and lessons while having good snacks. I also consider young professionals and adults who now have the capacity to pay for a type of snack that would greatly be beneficial to their health. Since the young professionals and adults are more health conscious nowadays due to the rise in the number of health drinks in supermarkets, they are the kind of market that would enjoy the products that I would offer. Lastly, those belonging to the 40s to 60s age bracket are those who are partic ularly conscious about the food they eat, and would find joy in this new alternative being offered to

Smoking Cessation Research Paper Example | Topics and Well Written Essays - 500 words

Smoking Cessation - Research Paper Example This prediction gives a great attraction to new ventures into the industry. At the present the industry is trying to grow and overlie most of its challenges. The industry is fragmented since it is facing stiff competition from the e-cigarrete industry and many of the smokers who want to quite do prefer diet way to quit or try other ways like tablet apps. There are several players in this industry who among them are food cessation products like gums, lollipops and drinks others are tablet and phone app users and now the cessations cigarrete. Examples of these players are prescription, nicotine inhaler, nicotine-free cigarettes and hypnosis acupuncture (Bloomberg, Thomson Financial, Reuters, Dow Jones). The largest player in the market is OTC nicotine spray product. The basis of competition in the industry is the pricing in that the cessations products should be cheaper than cigarrete and another factor is taste. The product should be easy to understand and leave no bad taste in the mouth. The major trends in the industry is that the cost is going up since new cheaper sensation products get into market daily and so cost of marketing must rise to keep a player in market. Due to high competition to prove to consumers that one product is best than others a lot of fund is spend on market and product modification to suit consumers interest. Technology is also a player in that some sensation apps are being developed in smart phones and tablets and are so cheap. Another upcoming trend is the class or status of smokers. People working in office do like products which will freshen their breath and kill the craving for nicotine cigarette. Government regulations like tax implication on nicotine makes cigarrete more expensive to consumers hence smokers opt to quit and start using smoking cessations. The winners of smoking cessation brands should proactively provide healthy solutions and

Corporate personality Essay Example | Topics and Well Written Essays - 1500 words

Corporate personality - Essay Example ive Officers (CEO) of large corporations as well as marketing managers of even smaller organisations are not hesitant to spend large sums of money in creating brand awareness through advertisements which also helps create the identity of the organisation among its customers. Against this background, it can be noted that the concept of â€Å"corporate personality† is topical and is indispensable especially to organisations which are seriously concerned about making profits as well as ensuring their survival and viability in an environment characterised by stiff competition. In order to get a clear understanding of the concept of corporate personality considering the attitude of the courts to this important part of company law, it is imperative to begin by explaining what corporate personality is. Corporate personality is mainly concerned with establishing and maintaining the identity of a company (Gibson 1998). This involves creating the brand name or logo of the company which will be used as its identity to distinguish itself from the other companies operating in the same industry. In a free market, competition by various players is so intense such that there is need for companies to come up with strong brands that will make them different from the other players. This is particularly very important in that it will allow the customers to choose and identify with particular products which can help generate more revenue on behalf of the customer. This also helps the organisation to position its unique brand in the market which can give it a competitive a dvantage. However, gaining competitive advantage is not the only purpose of corporate personality but there is more to that than what is generally believed by many people. The operations of different companies are guided by the legal framework obtaining in that particular country. The laws in different countries are also particularly designed to protect the citizens from losing their money when they enter into

Smoking Cessation Research Paper Example | Topics and Well Written Essays - 500 words

Smoking Cessation - Research Paper Example This prediction gives a great attraction to new ventures into the industry. At the present the industry is trying to grow and overlie most of its challenges. The industry is fragmented since it is facing stiff competition from the e-cigarrete industry and many of the smokers who want to quite do prefer diet way to quit or try other ways like tablet apps. There are several players in this industry who among them are food cessation products like gums, lollipops and drinks others are tablet and phone app users and now the cessations cigarrete. Examples of these players are prescription, nicotine inhaler, nicotine-free cigarettes and hypnosis acupuncture (Bloomberg, Thomson Financial, Reuters, Dow Jones). The largest player in the market is OTC nicotine spray product. The basis of competition in the industry is the pricing in that the cessations products should be cheaper than cigarrete and another factor is taste. The product should be easy to understand and leave no bad taste in the mouth. The major trends in the industry is that the cost is going up since new cheaper sensation products get into market daily and so cost of marketing must rise to keep a player in market. Due to high competition to prove to consumers that one product is best than others a lot of fund is spend on market and product modification to suit consumers interest. Technology is also a player in that some sensation apps are being developed in smart phones and tablets and are so cheap. Another upcoming trend is the class or status of smokers. People working in office do like products which will freshen their breath and kill the craving for nicotine cigarette. Government regulations like tax implication on nicotine makes cigarrete more expensive to consumers hence smokers opt to quit and start using smoking cessations. The winners of smoking cessation brands should proactively provide healthy solutions and

Business ethics Assignment Example | Topics and Well Written Essays - 1500 words - 1

Business ethics - Assignment Example Minority groups and women have had to deal with issues of ethical dilemma in work places, and Karen is no exception. There are three eligible managers for promotion, namely: Carmen, Ralph and Yingzi. Making a decision as to whom the position should go to is quite complex. This is due to the fact that each of the three seems best suited to the position. A critical analysis is therefore necessary to solve Karen’s problem. There are three eligible managers for the promotion. Each of the three persons has had a contribution to the company. A number of factors have to be considered in order to assess and evaluate the manager who is best suited to the promotion. In order to do so, all the three candidates have to be critically evaluated in the light of their suitability to the job. Each of the three will be considered individually. Carmen is an African American female aged 34 years. She is divorced and a mother of one; Heather. She is from time to time caught up in family crisis because her daughter has had medical problems. Minority groups and women have had issues in their places of work, thereby facing significant problems that related to their duties and responsibilities at their work place. From the case, it is evident that African Americans have hardly worked here. This is evidenced by the fact that promoting Carmen would be historical in the company since she would be the very first African American to reach such a position in the company. In considering her academics, qualifications and work experience, Carmen studied at Northwest State College. Her performance was average since she graduated in the lower half of her class. She has worked for the company for a period of four years. On the same note, she has been in this industry for not less than eight years now. In the work place, Carmen is considered a mediocre performer, and so are her ratings in the company. However, her energy level at work is promising, although she has

Use of Colour in Art and Architecture

Use of Colour in Art and Architecture The use of colour in history has gone through a long story. It has been used because of its ability in altering mood and atmosphere, and also because of its symbolic meanings. The earliest known usage of colour in interior spaces started when man drew on walls of caves and tombs, which continues with the application on cathedrals, palaces, and ordinary homes. However, despite the usage in daily life, therere times when the potential of colour is forgotten. Few causes such as the movement Minimalism and the term chromophobia are part of it. But considering its ability in altering perception of space and creating direct connection with the user, should we re-examine the use of colour in modern architecture in order to prove its value? The usage of colour has been involved in the architectural development in ancient Egypt and Greece. It has been used mostly because of the association of colour with certain symbolism in the cultures. Ancient Egypt, one of the most documented civilizations, used paintings on walls and ceilings in order to tell the story of their civilization, from daily life to battle scenes. Earth pigments are used in creating these paintings red, yellow ochre, also green, blue, purple, black, white, and gray. Each colour is used to symbolise certain aspects, for example red ochre for skin colour of men, while yellow is used for the women. While in the Greece history, the Palace of Knossos, is a distinct example of the use of colour in its architecture. The most outstanding feature in the building is its large red and black columns (Rompilla, Ethel, 2005). Palace of Knossos Based on these examples, we realize that colour can be used to create certain effects in its application, either symbolically or structurally. In the Palace of Knossos, colour is able to manipulate the appearance of the building. The colour red and black applied creates a distinct feature in the building. Even in its usage in symbolism, colour creates relation with certain people. This kind of occurrence, relation between colour and certain culture, still lives nowadays. We can see how certain culture is associated with certain colour. For example, the Japanese is often associated with the subtlety of white and blue. On the other hand, Mexico is associated with brighter colour tones. For these people, the colour chosen can serve as a connection between them and their culture and therefore its application is more than just decoration. This is one of the aspects which can be used as a consideration in applying colour in architecture. The colours in Japan culture ( left ) and Mexico ( right ) Association with culture and impact on structure will contribute on how objects and spaces perceived by the viewer. More on this issue will be examined thoroughly in the next chapters. THE REDISCOVERY OF COLOUR: Towards a Dynamic Architecture Colour Throughout History Considering the importance of colour in everyday life, to observe what has been done in its usage in the past, is part of knowing to what extent colour has achieved in its application. Therefore, the following is an observation on the role of colour in three ancient civilization, Egypt, Greece, and Rome. The observation will focus on the role of colour not only in its symbolic meaning to a particular culture, but also in terms of creation of arts. These include paintings, ceramics, sculpture, and also architecture. 1. Egypt Egyptian civilization,(3000-500 B.C.E), had developed an advanced creation in arts. Colour, was used as an integral part in the process. The colours of the Egyptian were obtained from finely ground minerals, and mixed with a tempera base, material prepared from glue or egg albumen. In the later time, they began to get colour pigments from inorganic sources, too. The ten basic colours being used by the Egyptians are white, gray, yellow, burnt umber, brown, red, green, blue, violet, and black. In portrait paintings, the Egyptian always used black for eyes and hair. This practice is also used in portrait sculptures to outline the sculptures, resulting an enhanced colours and defined shapes. 2. Greece The recorded history of Greek civilization spans from about 800 B.C.E to 250 B.C.E. Colour was widely used in ancient Greek. It was also applied in their human figures sculpture. These figures did not look like what we see nowadays as colourless sculptures. In its production, these figures used to be coloured with vivid-coloured paints. However, time and weather caused these colours to fade, leaving these sculptures colourless as we see them nowadays. In terms of the colour palettes they used, the Greece has its foundation from the Egyptian. They used white, light brown (ochre), purple (reddish violet also known as Tyrian purple), black (from soot and smoke), yellow, yellow-orange, brown, gray, green (known as Greek green or verdigris), and blue. The colour Tyrian purple was used in the later civilization of Roman, however it was the Greeks who found it first. Plato wrote about the importance of the Tyrian purple in his Republic, indicating its usage in various major rites, such as births, deaths, and marriages. And also about how the colour was perceived by the Greeks as the most beautiful colours due to its equal proportions of dark and light. Tyrian purple ( left ) and Greek green or Verdigris ( right ) 3. Rome The Romans usage of colour were mostly influenced by the tradition of Greeks, this includes their colour palettes and usage in arts. However, unlike the Greece admiration to tyrian purple, the most popular colour in the civilization was red, which was reflected in the ruins of Pompeii. Red colour dominates the walls of Pompeii ruins The colour palettes used are mostly similar but brighter than the Greeks. They are white, black, warm red, Tyrian purple, blue green, foliage green. Yellow, earth brown, purple, sea foam green, cool red, and gray. As how weve read about the history on how different colours were used in the civilization, the tradition of colour as a symbol of culture is still carried along nowadays. However, besides its relation to culture, theres another concern regarding on how colour is perceived based on science. The findings are regarded as an important achievement which helps to enhance the sensation perceived, especially in terms of arts and design. Colour Theory Take a good look round and youll see that everything is coloured. K. Schippers In order to understand the colour sensation, one must first understand how our eyes perceive them. Colour, dissolving perfectly in our life, may seem as a very normal experience. But it actually is a very important aspect in our vision because it plays a big part in shaping our visual perception. So, what is colour? Colour, in physics and optics, is defined as component parts of light (Fisher, Pat and Zelanski, Paul, 1989). Being able to see colour enables human to differentiate objects seen more easily , compared to what might possibly be seen in only shades of gray ( known as monochromatic vision). The benefits of seeing colour is absent in some animals. Animals such as dogs, dont experience colour vision. This condition causes that they can only spot other creatures, for example rabbits, only if they move. The experience of seeing colour would not be possible if not because of the assistance of light in our vision. Our eyes perceive differences in light frequencies just as how we perceive differences in sound frequencies with our ears. While differences in sound frequencies enable us to hear different pitch, differences in light frequencies enable us to see different colour. The colour field that human perceive ranges from the longest visible wavelength (red) to the shortest visible wavelength (violet). Light, in various wavelength and brightness, enters our eyes through cornea, a transparent outer covering. The received light then will be focused on the back of the surface of the eye. The back of the eye is covered by the retina, which contain many layers of cells. The layer which is important in colour vision consist two receptors called rods and cones. Rods enable us to see black and white visions in dim light, while cones enable us to see hues under brighter lighting condition. Hence, through these series of mechanisms, we are able to see colour. An observation of how light affects the colour perceived by human eyes has been done by the French Impressionist, Claude Monet, in creating his works. In the creation of his works, Monet often painted the same scenes, such as haystacks and cathedral face, under different lighting condition. Once, he decided to rent a room opposite Rouen Cathedral and stayed there for months painting the cathedral in different times of the day. It appeared that in full midday sunlight , the facade of the building is washed with gold colour and a slight blue shadow. While at sunset, the surface is coloured pale bluish pink, with lots of oranges and reds in the buildings recesses. Paintings of Rouen Cathedral by Monet Monet is not the only one who was in search of finding the explanation behind the role of colour in human visual perception. Many theorist and authors, spent years researching in order to gain more knowledge about the relation between to assist them in the usage of colour. Their curiosity brought them to a series of experiments in order to find explanation on how colours affect our vision. The studies include examination on the mechanism of eyes and the colours perceived, which also brings about the role of light in affecting the appearance of colours. The first manifesto closest to colour theory was created by an ancient Greek philosopher named Empedocles. He concluded that it is the eye of the observer which perceived colour and that colour is not a property of the object being observed. This idea had been evolving along with the discoveries by other people, such as Aristotle. Aristotle, another Greek philosopher, assumed that the colours were formed by the blending of sunlight, light, fire, and the lack of light in various degrees. The development was continued afterward with people from different backgrounds, such as theorist, authors, and physicist. Some of these people are Sir Isaac Newton, Johann Wolfgang von Goethe, Albert Munsell, Johannes Itten, and Joseph Albers. Each contributes to the knowledge of colour we use nowadays. The Loss of Colour Being used and developed since the early civilization, there were times when the use of colour is being ignored. The situation is caused by several reasons, such as the idea of white as a better choice than colours, and how this idea is strengthen by the emergence of the Modern Movement and International Style, who preferred the natural colour of the materials, and later on the idea of black, white, and gray in Minimalism. These movements has changed peoples perception of colour and therefore resulting avoidance in its application. 1. Whiteness Though your sins be as scarlet, they shall be as white as snow. Isaiah 1:18, Bible The colour white, through various cultures, has been associated with perfection, innocence, and cleanliness. Colour, on the other hand, is perceived as the opposite of whiteness, which is dirtiness and the less-than-true. The word colour, which is colorem in Latin, is related to celare, means to hide or conceal. In Middle English to colour means to disguise. 2. Chromophobia Another form of rejection of colour is called chromophobia. Chromophobia, based on David Batchelor, is defined as a fear of corruption or contamination through colour. He mentioned that chromophobia manifests itself in the many and varied attempts to purge colour from culture, to devalue colour, to diminish its significance, to deny its complexity. (Batchelor, David, 2000) The rejection of colour happens in two ways. First, colour is perceived as being made out of foreign body- usually the feminine,the vulgar,.In this case, colour is treated as something foreign, something alien'( Batchelor, David, 2000 ) so that it is considered dangerous. Charles Blanc, a colour theorist, identified colour with the feminine in art and as something that cannot be detached from life. Not just that, he even consider colour as a permanent internal threat. Therefore, he came up with the idea of either completely ignoring colour or controlling it, in order to preventing it from ruining everything. Besides defining colour as dangerous, according to David Batchelor, the word chromophobia, is also used for the idea of colour as something superficial, supplementary, and as a secondary quality of experience ( Batchelor, David, 2000 ), which leads to lack of consideration in its usage. This perception also resulting colour being used only as decoration in architecture. This case had happened in the past and was criticized by Vitruvius. He complained that buildings were painted without considering its relation with the architectural form, which means there was not much consideration put in the thought process therefore resulting an unsatisfying project. 3. The Modern Movement, International Style and Minimalism The influence of chromophobia and perception of white as a better choice also had its impact in architecture. It appeared in the form of architectural styles called the Modern Movement and the International Style, which often termed their works as minimal. In this period, light and neutral tones are preferred in the space. White is the most dominant colour because it allows colours and light of the surrounding reflects into the space and that it is felt as natural colour. Colour, on the other hand, is being avoided because it makes a striking contrast with the surrounding. The famous people in this period are Mies van der Rohe and Walter Gropius. Their works, reflecting the idea of Modern Movement, shows restraint use of colour. Instead of using colours, they use the genuine colour and texture from the materials used, such as steel, glass, concrete, masonry, and stone, which dominates their works. Minimalism, another architectural style, is also much associated with the use of white. The term minimalism is applied to works showing reduction in forms, usually created with flat surfaces that reflect a simple and tranquil atmosphere. White colour is chosen as the most dominant colour, since it is seen as colour with pure, smooth, and serene quality, and therefore goes along with the idea of calmness and tranquillity in minimalism. Samuel Wagstaff, an art curator, mentioned that this new aesthetics in black, white, and gray, is aimed to keep the viewer from being biased by the emotionalism of colour. (Meyer, James, 2010). So, white colour, along with black and gray are preferred to be used here. The rejection of colour in architecture does not only happen among the architects, but it also affected the people. A few cases of rejection of colour towards coloured buildings in the past had been experienced by architects. It happened to Belgian architect Huib Hoste, who throughout his career has been experimenting with colours in his works. One of his works, the Zwart Huis ( Black House ), which was created for Raymond de Beir Knokke in 1924 was painted deep black and partly red for its walls. Complains came from the neighbours who felt uncomfortable by the too-striking-colours and on how it broke the harmony within the surrounding environment. In 2001, a similar problem occured with the work by MVRDV. Designing an entire orange office building in a courtyard in Amsterdam, provoked dissapproval from the neighbours who felt annoyed with the orange glow that forced its way to the surrounding homes. Everything around you is orange you didnt ask for it, you didnt want it, but you c ant do anything about it, they said (Komossa, Susanne, 2009, p.254). Colour in Architecture Traces of the perception of white-black-gray as a better choice than colour in spaces can still be seen in todays architecture. However, despite the rejection of colour, few modern architects who believe in the benefits of colour in architecture emerged into practice, for whom the idea of colour was an essential element, opposing the idea of colour as decorations. The first idea of using colour in modern architecture emerged in 1920s, inspired by paintings. Three architects who were known to use colour in their works in this period are Le Corbusier, Theo van Doesburg, and Bruno Taut, but each architect has different approach in applying colour in their works. Theo van Doesburg is the member of De Stijl Movement, an important accomplishment in applying colour in architecture. Other movements using colour as their conceptual design basis are Constructivism and Expressionism. In De Stijl, colour is considered as an important element and is developed as a tool in creating a new spatial experience. The goal of the movement is to achieve an ideal future where walls that separate men would be broken down. The architects of De Stijl believe that the three-dimensional properties of mass and volume is against the goal of the movement, and in order to achieve their goal, these components must be broken down through the use of colours. The method they used is to place colour planes on corners and boundaries, resulting a change in the volume of space. Here, colours were used not just as mere decoration, but it also plays an important part in altering the visual experience of the user spatially. However, Le Corbusier called van Doesburg application on colour as camouflage architectural and disagreed with the use of colour to weakens the physical space or to conceal its actual spatial proportions (Komossa, Susanne, 2009). Opposing this idea, in his work, Le Corbusier coloured the entire wall surfaces to make them an individual elements, so that it would not disturb the spatial effect of the architecture. These coloured walls were used as an intervention against the mostly painted white spaces in the building. The colours here, as Batchelor commented, was used by Le Corbusier to make his architecture even more white. Having a different approach with his two fellows architects, Bruno Tauts intention was to use colour as an agent of social reform. His goal was to create various identities in a large housing estates, where people from overcrowded flats in the backyard of Berlin will be the occupants of the building. Along with the development of colour in architecture, more colour-architects emerged. Some of the recent architects are Luis Barragan and Ricardo Legoretta whose works constantly exhibit the use of vibrant colours. Their usage of such bright colours are influenced by the place where they grow, Mexico. Mexico covered its land with colourful buildings such as red, pink, turquoise, yellow, creating bright figures under the broad amount of sunlight perceived in the country. Luis Barragan used the colours in his building more towards a psychological way which is to evoke dreamlike and surreal atmosphere. While Ricardo Legoretta, inspired by the 20th century mural paintings, focused more on the benefits of colour physically, which is to emphasize shapes and to deny mass of the buildings. Herzog and de Meuron, is also another example of those who supported the usage of colour in modern architecture. The design of their first house in Basle suburb is covered with blue layer that engages the viewer. In the past, colour in architecture was mostly used in order to relate to certain symbolism and culture. But, with the emergence of these architects, the usage of colour in spaces has gone towards a different direction, which is to concern more about how it enhance the perception of space and not just by delivering symbolic meaning or by using it as decorating elements applied on the walls. Looking at the development on how colour is perceived in todays architecture, just as mentioned by Rem Koolhas, the future of colour is looking bright. ( Koolhas, Rem, 2001) Colour Affects Perception of Space: Psychology and Physically The importance of using colour in space is based on the idea of the impact it has on the user of the space. Hence, before further explanation about how the user is affected by the presence of colour in space, the following will first briefly explain the importance of colour in shaping human visual perception. Perception is a critical connection between human and their surrounding environment. It can also refer to a more complicated and higher level of thinking process. Perception enables human beings to decide what has been sensed and then analyze that sensation. Besides absorbing the information received from the sensors, perception also acts as a filter that classifying important and useful information. In architectural design, where work mainly is about the creation of space, perception of space is nevertheless important. In order to perceive the space, one must first sense the space. To sense a space is to become aware of own selfs existence in the space and therefore one is able to distinguish between the self and the surrounding. This is done through the use of human senses, which are hearing, seeing, smell, taste, and touch. But as we always hear, Seeing is believing, visual perception is very important in shaping perception of space. Here, colour can play a major role. As mentioned earlier, colour has the ability to affect our perception of space. It could happen either psychologically and physically. Physically, colour is capable in affecting the size, shape, mass, and volume of a building or an interior space, which means colour has an ability to deceive its viewer. This aspect was observed in Josephs Albers book, Interaction of Colour, as how colour is always never seen as it is in reality, resulting the actual (space perceived by the viewer) and the factual (the physical space border by walls in reality). He also stressed the needs to always keep the idea of colour deceives in mind, in order to use it effectively. The manipulation of a buildings physical structure due to its colour usage is reflected in the High Tech Park project in China. The use of white and blue colour is chosen in order to accentuate each other on the appearance of the facade. The colour blue creates the perception of depth and at the same time, involving the continuous form of the facade, makes the shapes appear longer than it actually is in reality. High Tech Park Project in China In terms of psychological, colour is able to affect the mood of the user of the space. Different tones of colours create different atmosphere in the space. This phenomena was then being observed scientifically in terms of how it affects the health of human body. One of the direct example of this benefits can be seen in chromotherapy. Chromo therapy, or colour therapy, is the practice of using coloured light and colour in the environment to cure specific illness and in general to bring about beneficial health effect ( Hope and Walch, 1990, p.75). The study on chromo therapy is based on the discovery of how our bodies, acting like prisms, absorb white light and other colours, too. The therapy involves the use of natural light that is filtered through a certain colour of glass. For example, patient with migraine will be treated with sunlight filtered through blue glass, and depression can be treated with red light. Shower Chromotherapy gives beneficial effect The ability of colour to heal creates the opportunity for application in healthcare spaces such as clinics and hospitals. However, as mentioned earlier, colour does not only affect human psychology in terms of healing, but also in terms of altering the mood of the viewer. Based on peoples daily activities which are either active or passive, we can differentiate between the needs of stimulation and the needs to rest. Therefore the role of colour in the space is to offer atmosphere/moods that support stimulation and calmness to the viewer. Balancing between both in the same space can result a dynamic environment and avoid monotonous atmosphere created by a single colour. The sense of balance between the two conditions can be achieved through controlling the degree of brightness in the space, because it is the aspect that determines the mood created by colours. The psychological effect of colour on human body was also written by Kandinsky. He wrote, Various attempts to exploit this power of colour and apply it to different nervous disorders have again noted that red light has an enlivening and stimulating effect upon the heart, while blue, on the other hand, can lead to temporary paralysis. ( Dudek, Mark, 1996.) In order to achieve the right degree of brightness in the space not only the brightness of the colour need to be considered, but also the intensity of light that illuminates the surface. Brightness and Darkness: The Intensity of Light and Colour As explained in the earlier chapter, colour can only be perceived with the existence of light. And it is because of the presence of light that architecture can be seen and experienced. At the same time, existence of light as natural element in the space does not only define architecture and the colour perceived, but also nurtures the user of the spaces. This goes along with the usage of colour in creating a desirable mood and therefore the combination of both can strongly enhance a sense of a comfortable space to dwell, which is the aim of every spaces built. Hence, in order to incorporate both, the degree of brightness of both elements have to be considered. Controlling light in the spaces requires consideration in few aspects. The condition of light and the changes it made due to its direction, form, colour, and its arrangement; has a potential to create various colour perceptions. Considering the possibility of changes in perceiving colour based on the lighting condition, various kinds of atmosphere might be created. Both natural and artificial lighting is able to be used in assisting colour in the space. Direct sunlight can make surfaces in the space appear lighter, while the indirect sunlight will cause less dramatic shadow casting. Since the sun moves throughout the day, different kinds of light will be experienced. Different lights will reflect colour differently, resulting the same colour might be perceived differently during different time of the day. This has been proven by Monets observation in his painting of cathedral as mentioned in the previous chapter. Based on our ability to see objects hit by light, we can differentiate the degree of brightness we perceived. Brighter light makes it possible for a person to see the environment that surrounds him. At the same time it can also stimulates the nervous system of the body. Dim light, as the opposite, has the reverse effect. It causes the body to retire into itself. The comparison on how degree of brightness affect human body can be experienced in how people feel when there is maximum light on a sunny day compare to a rainy day with little light. People tends to be more active when the sun is still out and rest when it is dark. However, as much as our body needs to rest, to be in a completely dark spaces cause feeling of uncomfortable. As Goethe wrote in his book Theory of Colours, If we keep the eyes open in a totally dark place, a certain sense of privation is experienced. ( Goethe, Johann Woflgang von, 1970.). The sense of privation is perceived due to human needs to have contact with the external world and becomes part of the whole, which once again brings back the importance of light in spaces. On the other hand, despite its ability to give a sense of connection with the surrounding, light that is too strong or bright might be disturbing for the viewer. The effect might be experienced when one look on a white, strongly illuminated surface. Looking at a very bright surface might dazzle the eye and for a moment disables the ability of eye to distinguish objects in the surrounding environment. This might be experienced when one look up at the sun as the brightest source of light on earth. Then, when we alter our gaze away the sun afterwards, we will experience a temporary discomfort in our vision. A high degree of brightness has a kind of force that demands attention from the viewer and stimulates the nervous system, hence it might cause distraction on the activity a person is doing and reduce the level of concentration . Dim light, on the other hand, is more useful to concentration-demanding activities, because it demands less attention which means less distraction for the viewer. ( Danger, Eric P., 1987) Hence the needs for stimulation and the needs to rest has to be balanced, as well as the context of the space which includes types of activities held in the space, user of the space, etc. As how brighter light cause stimulation and demands attention from the viewer, the same goes with bright colour and therefore bright colours fit well for spaces requiring lots of activities, while on the other hand, darker colours tend to calm people and therefore fit well for spaces to rest. The lighter the colour, the greater the effect because the brightness of light colour tend to spread out on the retina, causing the eyes to give more attention towards it. Bright coloured space to stimulate ( left ), dark coloured spaces to rest ( right ) Bright colours are associated with warm hues which contain colours related to red, with red-orange as the warmest hue. Others included in the category of warm hues are yellow, yellow-orange, orange, red, red-orange, and red-violet. While darker colours are associated with cool hues which contain colours related to blue, with blue-green as the coolest hue. Others included in this group are yellow-green, blue-green, blue, and blue-violet. The differentiation between the brightness and darkness in colour is first being observed by a theorist, Johann Wolfgang von Goethe. Goethe is a German poet who was also interested in the phenomenon of colour. In 1810 he published a book called The Theory of Colours, consist of his investigation and record about the function of the eye and its interpretation of colour, rather than the properties of light. Goethe assigned numbers to primary and secondary hues based on their luminosity (ability to give a glowing impression). White, as the most luminous, is given the number 10, followed by yellow (9), orange (8), red (6), green (6), blue (4), violet(3); while black, as the least luminous is 0. The numbers are used to match these colours, creating pairs of complementary colours. Each pair consist of a light hue and a dark hue : yellow violet, orange-blue, and red-green. (Feisner, Edith Anderson, 2006) This knowledge therefore can be further used in the space because our eyes in reality require any given colour along with its complementary. This is due to the way complementary colours provide psychological balance in satisfying the needs of both warm and cool colours. People have a strong tendency to unconsciously seek warm and cool hues in the same space. This has been proven by Louis Cheskin, a colour consultant and author. Cheskin did an experiment with three rooms coloured in green. The first one was painted in a single shade of green. The second one is treated in three values of green. While the last one also used three values of green yet he added the colour wine red, which is the complementary of one of the values of green. The occupants of the first room gave a negative reactions due to monotony. Occupants of the second room did not show any defined respond, either favourable or unfavourable. While occupants in the last room showed 94% favourable reactions. ( Danger, Eric P., 1987) By using complementary colours in the space, a sense of perceive